According to the latest industry figures, 3D has started to lose its allure for American cinema-goers. This will come as a big disappointment to Hollywood as 3D not only allowed cinemas to hike their ticket prices, it also seemed to offer an experience that could not yet be replicated at home. An experience that rivaled the interactivity of video games and social media.
Of course, it does not help that most of the films to benefit from a 3D release have been relentlessly awful. Xiagang Feng’s Aftershock presents itself as a different type of ‘cinema spectacular’, the first IMAX-native film to be made outside of the US, it is a film that begins with raw spectacle before settling down into a carefully plotted family melodrama. The results of this different take on cinematic spectacle are… encouraging as my Videovista review explains.