I sometimes think that my generation got the wrong end of the stick when it came to the question of conformity. My first encounter with conformity as a theoretical concept came in my early teens when some pre-cursor to GCSE psychology mentioned Solomon Asch’s conformity experiments in which a subject was confronted with a room full of people giving the wrong answer to a simple perception test. Supposedly overwhelmed by peer pressure, over a third of Asch’s subjects chose to follow the group and give the wrong answer.
I say “supposedly” as while a lot has since been written about Asch’s experiments, most of it has been reductive, simplistic and wrong. The problem lies not in the work itself but rather in the tendency to package it up with Stanley Milgram’s experiments on obedience and Philip Zimbardo’s Stanford Prison Experiment as part of a broad cultural narrative about the hazards of conformity.
By the time I was first encountering experimental psychology in the early 1990s, conformity was being presented as a Bad, Bad Thing that caused you to speak untruths, torture people to death and generally behave like a German prison camp guard. Indeed, a lot of the research into obedience and conformity that took place in the middle decades of the 20th Century is best understood as trying to understand the rise of Nazi Germany and thereby prevent it from ever happening again. The work of Asch, Milgram and Zimbardo may have been lousy and misunderstood science but it was great propaganda as it sold us a vision of humanity as a species wired for obedience and moral cowardice.