FilmJuice have my review of Lindsay Anderson’s story of public school rebellion If…
One of the things I most remember from my time attending press screenings is the extent to which a clever PR might ensure the good will of the critical community. At the lower end of the scale, a PR might turn up early and lay on the booze, thereby ensuring that critics went into the screening feeling appropriately jolly. Further up the scale, a PR with a bit of a budget might book a more upscale screening room and lay on proper food and drink. Once you get into the bigger budget films it is not unheard of for PRs to lay on entire meals and special events, particularly if they are trying to ensure that a film is well-reviewed by non-specialised but widely-read press such as women’s magazines. When the last James Bond film Skyfall was released to rapturous applause, I couldn’t help but imagine film critics being dosed up with vodka martinis and champagne. This type of shit shouldn’t impact on how well a film is received but it really, really does.
Another way of ensuring a warm reception by critics is to speak directly to the concerns and lived experience of the kind of people who tend to become critics. Why else would so many critically-praised novels involve middle-age intellectuals feeling a bit sad and having affairs with sexually generous young women? At its worst, this phenomenon can even lead to critics suggesting that the only books worth reading and films worth watching are the ones that speak directly to them; Isn’t it funny how inward looking films about middle-aged men tend to be seen as more serious and worthwhile than romantic comedies? Isn’t it funny that romantic comedies began to lose prestige and standing the instant they began to be marketed at women rather than men? Anderson’s If… is an undoubted beneficiary of this phenomenon as it is a film about intellectuals rebelling against their public school that was released at a time when practically every film critic in the country would have been a public school-educated intellectual.
I have a good deal of affection for If… and I can totally see why it proved so influential but, as someone who didn’t go to public school, I must say that this film simply does not speak to me. In fact, I think this is less a film about revolution than it is about the upper class finally getting fed up of pretending not to be selfish pricks:
It is easy to imagine Travis growing up to be a Richard Branson-type figure, a ruthless businessman who considers himself a rebel and an individualist because he wears his hair long and doesn’t even pretend to take an interest in the welfare of the poor. Far from being a politically progressive film, If… is a reminder that Capital has always been far more revolutionary than the left-wingers and trade unionists who sought to oppose it.
Maybe if Travis had shown some self-awareness about his position and privilege… Maybe if his rejection of the system had been on moral grounds… Maybe if Travis had wanted something more out of life than the ability to get drunk, wear his hair long and seduce women. Maybe then I might have been sympathetic to his rebellion. Maybe then I might have seen him as a revolutionary rather than a spoiled brat.